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This hardware store's 'gay' Christmas ad has left everyone scratching their heads

“We’re Robert Dyas and we’re gay. And straight. And bi…” Wh-what?

Dec 13th 2015, 2:00 PM 6,778 Views 3 Comments

SLING YER HOOK, John Lewis. Another shop named after a man has taken your Christmas ad crown.

robertdyas Source: YouTube

UK hardware store Robert Dyas uploaded this Christmas ad to YouTube earlier this week – it features various staff members and customers proclaiming themselves as gay, straight, or bisexual, and it’s utterly confusing.

Source: Robert Dyas/YouTube

Yes, you did just hear a man saying:

robertdyas

The ad has gone viral on social media with people wondering what the hell is going on. Is it a spoof, or sincere?

Hi, I'm Tom. I'm straight and I watch this Robert Dyas ad because it's brilliantly jaw droppingly awful. https://t.co/y9xWw7QVlW
— Tom Jamieson (@jamiesont) December 13, 2015

Source: tom jamieson/Twitter

Before this weekend, I'd always wondered whether gay people bought tools and associated home appliances. Now I know. Thank you, Robert Dyas
— Dean Burnett (@garwboy everywhere else too) (@garwboy) December 13, 2015

Source: Dean Burnett/Twitter

Either this is a spoof or the marketing team at Robert Dyas have been on sauce 😂😂😂 https://t.co/01bh7ut1OP
— Michelle Benato🇮🇹🇪🇺🏏 (@michellebenato) December 13, 2015

Source: michelle Benato/Twitter

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But other people cracked it – the ad is very similar to this 2009 parody video by YouTubers Rhett & Link, which did the same thing except with ‘black’ and ‘white’.

Source: Rhett & Link/YouTube

Parodying a parody. How very meta, Robert Dyas.

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Valerie Loftus

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This hardware store's 'gay' Christmas ad has left everyone scratching their heads